TD Blueprint

TD Bank Talent Acquisition Branding – Blueprint

TD Bank’s Credit Cards and Partnerships team had a perception problem. They’re an agile, technology-focused group…within a big bank. So when it came time to hire top talent, they needed to create an employer sub-brand that was true to the team and appealing to prospects.

The TD team nailed their hiring goals while strengthening internal culture and growing a sense of a belonging. On top of that, other groups within TD started asking, “who helped you with that new look?”

Creative Direction: Greg Stewart
Copy: Tom Corbett
Design & Art Direction: Amy Glaser